Influencer Marketing
Published in
4 min readSep 14, 2023
Influencer marketing involves collaboration between brands and influencers — and it’s currently on fire! Indeed, the future of influencer marketing seems quite bright: Once considered as something just “nice to have”, it is quickly becoming a staple in marketers’ arsenals as well as a hot advertising strategy these days, with 93% of marketers having used influencer marketing in their campaigns.
