Industry Insights: Spotlight on Travel

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July of 2021 saw the travel industry still in recovery mode despite close to normal levels of demand for the summer and an optimistic outlook for 2022. This collection of interviews with travel executives shows how the industry supported consumers during the pandemic; how they welcomed them back as vaccination rates began to rise and they were eager to travel again; and what factors would shape future travel marketing.

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Alaska Airlines relied on humor to reassure people that it’s OK to start thinking about travel again, with Natalie Bowman, managing director, marketing and advertising

Universal Parks and Resorts used an integrated customer data platform (CDP) to create immersive visitor experiences, with Leah van Zelm, vice president of global marketing analytics

Hilton Hotels leveraged first-party data to build strong relationships with guests, with Amy Martin-Ziegenfuss, senior vice president, global brand and enterprise marketing

Las Vegas Convention and Visitors Authority (LVCVA) emphasized the destination’s entertainment and innovative attractions to draw both consumer and business travelers back to the iconic desert city, with Kate Wik, CMO

Las Vegas celebrated Fourth of July weekend 2021 by honoring the red, white and blue with live entertainment, fireworks, and poolside parties to declare that the Entertainment Capital of the World had returned.

Sources: Curated by eMarketer / mountain.com

LVCVA Press Release: Las Vegas Lights up with Fourth of July Events

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I’m an accountant and freelance content writer who thrives on researching the latest topics and trends in small business tax, accounting, finance and marketing.

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Candace J. Dixon

Candace J. Dixon

I’m an accountant and freelance content writer who thrives on researching the latest topics and trends in small business tax, accounting, finance and marketing.

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