October 6, 2022 Candace J. Dixon Influencer marketing involves collaboration between brands and influencers — and it’s currently on fire! Indeed, the future of influencer marketing seems quite bright: Once considered as something just “nice to have”, it is quickly becoming a staple in marketers’ arsenals as well as a…

November 29, 2022 — Updated: 9/17/2022 by Candace J. Dixon #GivingEveryTuesday is a series of weekly opportunities to come together to give, volunteer, and show kindness in shared moments with communities, causes and countries around the world. GivingTuesday was created in 2012 as an annual event to inspire people to put good into the world. It has grown into a year-round global movement inspiring millions of people around the world to celebrate generosity collectively.

Janet Yellen PROMISES Small Business Owners / Entire Middle Class Fewer Tax Audits; IRS Is Racing to Close Tax Gap — August 16, 2022 Candace J. Dixon When they recently reminded the public about their increased staff, it caused panic for the apparent millions of people on government websites at 11am. …

May 23, 2022 Candace J. Dixon What is text message marketing? Text message marketing is when businesses decide to communicate business news, sales, promotions and other relevant information to their customers who have agreed to hear from them using SMS (short message service) text messages sent to their mobile devices. It’s a digital marketing strategy…

Cause and awareness days, weeks, and months engage the public and help raise their awareness of various issues. While they were initially used to spotlight causes for charities, they are also excellent marketing tools for small businesses and provide content inspiration. These are some of the awareness days in 2023: …

First Quarter of the calendar year (January, February, and March) — Here are February 2023 important tax and compliance deadlines. Visit the IRS Tax Relief in Disaster Situations page for states and counties located in disaster areas having extended deadlines. February 1 — Semiweekly payroll tax deposit due for January 25–27 wages. February 3 — Semiweekly payroll tax deposit due for…

Get ready to start the cozy (or cold!) season with the first day of winter this month. #FirstDayOfWinter #FirstDayOfWinter2022 #HappyFirstDayOfWinter #Winter Christmas, Hanukkah, Kwanzaa and New Year’s Eve are celebrated in December along with a variety of food holidays, international observances, and awareness days. Start the month by treating yourself…

November centers around some major longstanding holiday themes, so it shouldn’t be terribly hard to market your small business with Thanksgiving, Small Business Saturday, Giving Tuesday, and all the shopping and eating happening in between, because however strange a season it may be, there will be plenty of both. Small…

…and more than 30% of consumers plan to shop the sale, more than any other Prime Day event, according to a recent report. — Data and tech company Numerator released new market research from the Numerator Measurement Panel on the impact that Amazon Prime sales days have on consumer behavior and market share. Some expectations for this inaugural Prime Early Access Sale: New records will be set in household penetration and average household spend.