October 6, 2022 Candace J. Dixon Influencer marketing involves collaboration between brands and influencers — and it’s currently on fire! Indeed, the future of influencer marketing seems quite bright: Once considered as something just “nice to have”, it is quickly becoming a staple in marketers’ arsenals as well as a…

November 29, 2022 — Updated: 9/17/2022 by Candace J. Dixon #GivingEveryTuesday is a series of weekly opportunities to come together to give, volunteer, and show kindness in shared moments with communities, causes and countries around the world. GivingTuesday was created in 2012 as an annual event to inspire people to put good into the world. It has grown into a year-round global movement inspiring millions of people around the world to celebrate generosity collectively.

Janet Yellen PROMISES Small Business Owners / Entire Middle Class Fewer Tax Audits; IRS Is Racing to Close Tax Gap — August 16, 2022 Candace J. Dixon When they recently reminded the public about their increased staff, it caused panic for the apparent millions of people on government websites at 11am. In her (televised) press release later that day, Treasury Department Secretary Janet Yellen tried to calm them down by insisting…

May 23, 2022 Candace J. Dixon What is text message marketing? Text message marketing is when businesses decide to communicate business news, sales, promotions and other relevant information to their customers who have agreed to hear from them using SMS (short message service) text messages sent to their mobile devices. It’s a digital marketing strategy…

Each day in May brings us warmer and longer days as we get closer to summer. In the middle of the month, we have one of the more important holidays of the year both personally and for business marketing as we celebrate Mother’s day. Another significant holiday of the year…

April 2023 Monthly Observances Community College Month Keep America Beautiful Month National Poetry Month National Pet Month Global Astronomy Month International Guitar Month Keep America Beautiful Month Lawn and Garden Month National Card and Letter Writing Month National Frog Month National Humor Month National Kite Month National Pecan Month National Poetry Month National Welding…

March is a month where you may find yourself feeling warm and happy even with snow still on the ground, because it’s filled with new beginnings and celebrations that all lead down the path to what will (hopefully) be a warm, wonderful spring — well, here in the Northern Hemisphere…

Cause and awareness days, weeks, and months engage the public and help raise their awareness of various issues. While they were initially used to spotlight causes for charities, they are also excellent marketing tools for small businesses and provide content inspiration. These are some of the awareness days in 2023: …

First Quarter of the calendar year (January, February, and March) — Here are February 2023 important tax and compliance deadlines. Visit the IRS Tax Relief in Disaster Situations page for states and counties located in disaster areas having extended deadlines. February 1 — Semiweekly payroll tax deposit due for January 25–27 wages. February 3 — Semiweekly payroll tax deposit due for…